Ace of Good (formerly The Pencil Promise) is a non-profit organization, one-for-one backpack company based in New York City, Its mission is to provide supplies for children’s education worldwide; for every backpack purchased, we deliver another backpack, filled school supplies, to a child in need. The UN estimates that there are 120 million children worldwide that cannot attend school, not because there isn’t a school available, but because they cannot afford the basic school supplies necessary to enroll. This is where The Pencil Promise steps in to help – and where is assisting them in their efforts.
For this level of effort, Bad Banana was contacted to assist them in establishing a strong online presence, while at the same time helping them to expand their brand with a custom SEO engine their marketing companies could use to help expand their reach. We aided in the website’s redesign (the current iteration features a custom designed content management system), provide hosting and maintenance services, and ongoing technical support services. They also desired a stronger e-commerce system what would allow for real-time monitoring of sales via a mobile device application. This system also features a fully featured cart and product customization tool as well as a donation system.