Project Description

CASE STUDY

ABOUT THE COMPANY

More Than Athletes is a 501(c)(3) organization founded in 2016 with a purpose of enhancing youth and community outreach through sports and other educational programs. They provide youth and family support, education programs, other other community support.

OBJECTIVES

  • Design and develop brand equity and online reach through branded storytelling and a sharper focus on mission and provided services/programs
  • Design and develop content strategy and site navigation
  • Design and develop overall aesthetic and user experience and to make the site engaging and easy to use
  • Design and develop search-ability, browse-ability, and filter-ability of the Service/Program catalogue for great accessibility
  • Design and develop success stories to help build trust and credibility
  • Grow social engagement
  • Improve SEO performance to drive more organic traffic
  • Design, develop and manage a fully featured network league engine capable of hosting and facilitating multiple sports engagements and tournaments
  • Design, develop and implement a fully responsive web solution

REQUIREMENTS

  • Business Infrastructure Development and Design
  • Brand Positioning
  • Branding & Logo Design
  • Content Marketing
  • Content Strategy
  • Custom Software Programming
  • Information Architecture
  • Mobile Accessibility
  • SEO & Analytics
  • Social Media Referral
  • UX & Prototyping
  • Website/Graphic Design

The core of operations for More Than Athletes has always been helping individuals, families, and communities connect with programs to improve employability, to access education and counseling, and to develop skills. Their website was developed to be a focal point to house plenty of information on the organization; the biggest hurdle was in building a new site were that would flatten the overall structure and prioritize the site design, so that the most important programs and resources are the easiest to access.

The initial website is part of an overall network of sites aimed at projecting the organization’s agenda in a very dynamic way. As the organizations business consultants on the project, we designed a network framework by which all of the organizations youth sporting leagues could be maintained under one single mode of operation. For the initial website, we set out to create a fun, best-in-industry website that not only grabs youths’ attention, but engages adults and gets the necessary information to officials and coaches quickly. With a simple menu structure and framework that flows throughout the site, we were able to cleanly display the content options in an unencumbered way.

More Than Athletes provides access to programs that change lives, and now their website is as accessible as their many amazing community services. The new site makes navigating their programs, services, and volunteer and donation opportunities easy, direct, and clear.